6 simple ways to grow your Instagram followers in 2020

Instagram is the king of social media for businesses. It’s the Beyoncé to your Destiny’s Child and the sauce to your meat pie. It’s the free tool you can use to elevate your business to the next level and skyrocket your brand image. We have rounded up our top six ways that you can get Instagram followers for free and fast track your business growth.

1. Research your competition

Whether you are a brand, a blogger, an influencer or a fan page, the likelihood is that there is already another Instagram account proving similar content to you. But don’t let that get you down! In amongst the 112.5 million Instagram accounts is a wealth of knowledge that you can apply to your own Instagram page. Go through all the similar accounts to you and see which posts are smashing it. Determine what is unique about those stand outposts, the ones getting the most interactions, and replicate them.

Remember that Instagram is going to show the posts with the highest amount of engagement so the best way for you to grow your Instagram followers freely, is by posting the best possible content and get it found. Statistics are your friend!

2. Get followers to tag their friends

A great way to organically grow your Instagram following is to get your followers to tag their friends in your post. The most effective way to do this is through a giveaway. Offer your followers a prize for tagging their friends which in turn helps your Instagram presence grow. You can also get your followers to tag their friends in posts by using slogans like “Tag a friend who needs this”.

A great example of a brand growing its following through competitions is the fitness brand Muscle Republic. They saw a huge increase in their followers when they gave away their full Luxe basics range, getting 68.4k comments on a single post.

3) Post consistently

It might sound obvious but posting regularly is the key to getting new Instagram followers quickly. Consistently posting on Instagram keeps your audience entertained and engaged and demonstrates to the Instagram algorithm that you provide them with consistent content. They only want to show the best possible content to the users that want to see it. By posting consistently, you are giving yourself a greater chance of growing organically because more people are going to see your content.

4) Be sociable

Social media is called social for a reason. If you are actively commenting and engaging with your followers, they will be more inclined to continue interacting with your brand.

But don’t stop there! Actively seek and engage with the top pages in your market. Add value to high traffic posts with engaging comments. This helps your account get seen, particularly if your comment receives a lot of interaction. Most of all don't be afraid to send someone a direct message (DM) and build a deeper connection or form a collaboration opportunity that can mutually benefit you both in the long run.

5) Use Hashtags

Hashtags are great because they help you get discovered for free! If you use the right hashtags to promotes your posts you will reach a whole new audience with every post.

Source: Pinterest
  • Check the popularity of each hashtag you want to use. Use a combination of niche hashtags and broad hashtags to target your market.

  • Create a hashtag for your business and encourage your customers to use it

  • Create a hashtag for a new product launch or event

  • Make hashtag lists on Instagram to save you time for your next post.

6) Associate with other accounts

Associate yourself with other big accounts. If you can get other accounts with a huge following to mention you, this gives you access to all of their followers. Why not approach another brand to collaborate with you? Or enlist the help of influencers to get your product out there!


Whilst we cannot guarantee that these tactics will increase your Instagram followers by millions overnight, we do know that these six simple solutions will encourage high quality, organic, followers to your Instagram. And, because they are organic, they will like, comment and share your posts considerably more than if you buy followers.

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