The entire world has been impacted by Covid-19. While some sectors have been affected more than others, there’s no denying that every business has felt the harsh grip of the pandemic on some level. The good news is that there are things you can do to help get your business back on track. Digital advertising is playing a vital role in maintaining brand visibility during lockdown periods and will continue to play a key role as the economy opens back up.
With people spending even more time staring at screens and scrolling through newsfeeds, it’s important that businesses are using a range of tools to maximize their online exposure. Social media accounts, a professional website optimised for search engines, and a detailed digital marketing strategy will be critical components of your post-pandemic recovery process. To get the most out of these tools, we recommend incorporating the following three strategies in your digital marketing plan to ensure your business bounces back after the pandemic.
1. Use social media to engage your audience
Social media is a great digital marketing tool for increasing engagement. Businesses can share content, interact with customers and run targeted social media ads. All of these techniques will be extremely important as businesses battle to recover from the impact of Covid-19. This is due to the fact that it is allowing companies to remain connected with their audience, even if they are not necessarily open for business.
2. Hold competitions
While many companies have had to close due to social distancing measures, this hasn’t stopped business owners from looking for innovative ways to engage their audience in the meantime. Competitions are proving to be an effective method of generating attention and turning the focus to the future. It allows businesses to showcase their offerings and encourage consumers to do business with them at a later time.
3. Create valuable content
Content is king in the online world. The modern consumer increasingly expects more than a hard sell from companies, responding better to brands that can position themselves as credible sources within their respective fields. Content creation services are playing an important role in these uncertain times, helping companies to develop high-quality content that increases engagement and ensures that a brand stays front-of-mind for consumers.
The focus here should be on quality. Filler content has no place in the saturated world of the internet - if you want to stand out, your content needs to be valuable and engaging. Videos are the best form of communication when it comes to engaging an audience, allowing you to share messages and connect with people more powerfully than you can with the written word. Professional videos are great for establishing a company as competent and reliable, as they tend to have a more polished finish. However, there is also a place for home-made videos if you choose to connect with your audience on a more individual level. Live streams and short clips from management, staff or influencers endorsing your company help a brand to seem more personable and accessible.
The optimum approach is to share content in various mediums, ensuring that there is a consistent message across all platforms. The best content attracts attention, is interesting and insightful, and can be easily shared.
There’s no denying that times have been tough as we all learn to adapt to a new normal, but with effective digital marketing, your business will be thriving again in no time.
Blog Written by Amy Summers