In recent times, the penetration of digital marketing has been intense. In fact, for both businesses and individuals, there is a need to be up to date with marketing trends because, without them, the competition will get left behind.
Following are the top 5 marketing trends of 2020 that everyone should know:
By the end of 2018, 78% of users were using messaging services such as Facebook messenger to reach out and connect with business instead of contacting via phone calls or email. An estimated 20 million businesses are using Facebook Messenger each month to speak to their customers as opposed to traditional email contacting. As well as WhatsApp being utilised by over 3 Million companies globally. The simplicity and convenience of being able to direct message a business have fundamentally changed the way online businesses will interact with their customers.
It is interesting to note that 93% of marketers seem to agree that interactive content engages customers effectively. With interactive marketing strategies, users take the form of active participants instead of passive listeners. Some common categories include dynamic ads, social TV, interactive infographics, interactive Storytelling and more.
Social listening is how a brand follows current conversations about it, using mentions or tags. Through social listening, a company can find out precisely what its customers base needs or wants are from their services or products. Social listening uses a two-step process,
1. Monitor specific keyboards or mentions of your brand to identify what the audience thinks about your brand on social media.
2. Analyse the Data to become usable information. For example, customer feedback can improve your services, or if a customer is unsatisfied with the services provided from your competition, your company can provide solutions to improve customer experience. Social listening allows a business to find out exactly what they need to do to improve.
In 2019 Instagram saw an increase to 1 billion monthly active users landing it as the 5th largest social media channel, with Tiktok catching up with 500,000 Million monthly active users from June 2018. it now believed to have over 750,000 Million Active monthly users. This growth has cemented Tiktok as the next big player in the social media space, and marketers should be paying attention to the growth for future marketing campaigns. By January 2019 Talk Walker, a social analytics company found that Tiktok has grown from 1.6m mentions of the app growing to 2.6m remarks by June 2019, with its user majority sitting at 66% of users being under 30.
Approximately 49% of the world's population is currently on social media with a recorded number of users being 3.8 Billion. Representing a 9% increase from 2019 according to Data released by social media management site Hootsuite. a Growing number of users are now using social media to find new businesses based on promoted content, customer recommendation and influencer endorsements. Australia alone has a reported 30% of its internet users are using Social media sites such as Facebook, Instagram and Tiktok to earn a living. With Australia being in the top 5 global spenders for consumer goods online at an average of $1,157 average revenue per e-commerce user with Mobile Website being the top preferred method for online purchases.
Blog Written by Jon Larrauri